Women in Packaging
Events
Women in Packaging is the industry leader in supplying packaging
professionals with programs, packaging seminars, meetings, networking
receptions and mentoring opportunities designed to enhance packaging
career development, provide non-technical training and assist in
skill-set advancement.
Let WMPKG be a great resource for your calendar.
Check out additional upcoming industry events.
The Women in Packaging Chicago Chapter October Meeting Hosted by Alpana Singh
On October 2, master sommelier, author of the book Alpana Pours and host of television series, Check Please, Alpana Singh, will host a wine and cheese tasting accompanied by hors d'oeuvres. She will give a brief talk on her favorite subject, and will be available to sign books.
The Chicago Chapter of the International Organization of Packaging Professionals and The Printers Guild are also joining this networking event, so be sure to reserve your spot as it is sure to sell out! RSVP by Sept 24 with a $35 check or money order made out to Baer Design Group. Cost includes a copy of the book Alpana Pours. (Additional books will be available for a reduced price of $20.)
Don't miss it -- 5-8 pm on Tuesday, October 2, 2007, Flatlander's at 200 Village Green, Lincolnshire
Questions? Contact Lisa Baer at lisa@baerdesign.com or 847-866-8467
For more details visit the Chapter's Blog.
If you missed the Supermarket Guru radio interview, Smart Consumer VS. Dumb Packaging, with the Diva on Sunday 8/20 you can listen to her here.
WOR Podcasting -- Phil's weekly two- hour syndicated radio program, "Shopping Smart", is now being podcasted at WOR Radio 710 HD.
Simply go to the website and scroll down to the bottom of the page to download programs of "Shopping Smart" to your iPod or to just listen to on your computer.
If you missed JoAnn Hines, the Packaging Diva, at Cosmoprof NA and her two new programs: Does Your Packaging Speak Human and Smart Consumer vs. Dumb Packaging, you can email The Packaging Diva for ordering details.
If you missed JoAnn Hines' conference presentation at
Marketing to Women: Capture the Purchasing Power of Women it is not too late to order the special report.
According to Advertising Age, Women are responsible for 85% of American's annual $7 trillion in total personal expenditures. Understand and connect with women to capture untapped markets, build loyalty and drive profitability.
In this report you will find out how to: Increase your sales to women customers with the right packaging; Avoid packaging pitfalls that will turn her off your product; Get this powerful consumer to connect with your product; Create packaging "hot buttons" to woo her to make the purchase; Inspire brand loyalty with the "Right" package. Order your copy NOW!
Upcoming workshops
"Does Your Packaging Speak Human To Boomers?"
"Does Your Packaging Speak Human To Women?"
So you think you understand your customer? Well, the game has changed.
Traditional marketing methods are no longer working.
It's time for packaging to take its place and I can teach you how.
But how can you differentiate your product in a sea of sameness?
Can a package stand out from its competitors in retail sensory overload?
That's what these workshops are all about, teaching you how to package products consumers will buy. Making your product jump up off the shelf and cry "buy me, buy me" to your target audience.
If you want to sell a product to the 80% of the purchase decision makers (women)
then you need to attend: "Does Your Packaging Speak Human To Women"
If you want to sell a product to the most affluent and growing demographic population the you need to attend: "Does Your Packaging Speak Human To Boomers?"
Click
here to be notified of dates and locations for the upcoming workshop.
WMPKG is proud to announce a new member benefit from our new partner.
Book your next hotel reservation through WMPKG and receive a free membership WebRates - the best guaranteed online rate with WebMatch; if you find a lower price anywhere, Wyndham will match it and give you your first night FREE.
You'll also receive a booking bonus; one of 3 gifts: Free round of golf, breakfast or earn 250 miles. With your reservation you'll receive a Wyndham By Request membership, so when you stay with Wyndham you will receive free phone calls, faxes, copies and earn miles just for joining. Make your reservation
NOW!
Inquire about great career altering
articles written by renowned indsutry leader and WMPKG Founding Executive Director JoAnn Hines.
Special Programming
Watch for WMPKG Founding Executive Director JoAnn R. Hines' informative E-Book Quid Pro Quo for Women. This entertaining, new program provides sensible,
down-to-earth answers to questions about what is socially "correct" in today's workplace
communications among businesswomen. The seminar explores the classic personality differences
between the speaker and listener in a humorous and entertaining manner. "Is her bark worse than
her bite?" The details examine the differences between polished professional communication
and rude, contrite behavior. Learn how to capitalize on effective communication techniques that
win over the difficult colleague without engaging a referee.
For details on Quid Pro Quo for Women program information info, contact wpstaff@womeninpackaging.org
New
Job Hunting Tutorial for packaging professionals. Be a Hunter and Capture the Perfect Packaging Job. Survival in today's marketplace requires Internet savvy as it never did before. This unique first-ever course is designed to educate the packaging professional on the options, tools and shortcuts available to them for job searching via the Internet. Get your competitive advantage in the job hunting market. ORDER a copy of Be a Hunter and Capture the Perfect Packaging Job.
Coming Soon . . .
Package Yourself To Be Found in Today's Jungle of Job Candidates. For information, contact wpstaff@womeninpackaging.org
Do you know what you are missing? For a sampling of WMPKG events and programs, check out our archive previous events.
Previous Diva Events
Supply SideŽ Exposition in conjunction with the National Stationery Show at Jacob K Javits Convention Center in New York City on May 23. Packaging Diva JoAnn Hines' presentation, Packaging for Profit: Attracting the Baby Boomers. She educated listeners on the importance of packaging a product to sell. 70% of all purchase decisions are made in the store and each product only has about 2.6 seconds to compel customers to pick it up. Is your packaging good enough to capture the attention of the fastest growing and most affluent group of consumers in today's market, the Baby Boomers?
The Supply SideŽ is an annual exposition featuring suppliers to the social stationery, giftware and graphic arts industries will showcase advanced resources for publishers, manufacturers and designers. The show attracts reps from department, chain and specialty stores, boutiques, stationery, card and gift shops, import/export firms, distributors, bookstores, bridal shops, hospital gift shops, religious goods stores, garden centers, party stores, mail order catalogs, on-line retailers, premium buyers, general gift retailers and mass merchandisers.
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