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The Official Publication of Women in Packaging Packaging Horizons Magazine Market & Media Facts. A Publication Dedicated to Career Development and Diversity Recruitment of Professionals in Packaging Engineering, Technology, Operations, Management, Sales, Marketing, Design Editorial Coverage | Readership and Reach | Publication Dates | Internet Visibility | 2001 Rates | Specifications | Women in Packaging | Contacts Editorial Coverage | Top of the Page Topics concentrate on important hands-on information and useful ideas to smooth and speed the career development of women in the packaging industry: Women in Leadership: Is your career path leading you to their ranks? More Power! Have you filled your professional toolbox with the most marketable skills? Making Progress, Making Change. The packaging industry is just beginning to wake up to the impact women have on business and profits. Features focus on skill sets to improve the opportunities for growth, advancement and career satisfaction: Your Net Worth: Negotiating for the dollars you deserve Ethics 101: Would your company pass the course? Click and Connect to your Dream Job Considering Family Leave? Know your rights Complete That Project on Time and on Spec Plus regular columns address issues critical to professional and personal development: Executive Women's Forum: From 'Effective Communication Tools' to 'Qualities of a Good Team Player' The Bottom Line: From 'Jobs On-Line' to 'Saying "No" to a Promotion' Why We Want You: Companies tell what they look for when hiring potential employees Perks & Paychecks: From 'Knowing Your Value' to 'Family Friendly Policies' Readership and Reach | Top of the Page Your company's ad and employer profile reach the professionals you want most. Our print audience of 15,000 experienced packaging professionals extends through all functional areas and executive levels in management, engineering, production, R&D, sales and marketing, graphics and design, information technology, and administration; and in all industry segments: health care/medical, food/beverage, pharmaceutical, personal care/cosmetics, packaging machinery, materials, containers. Demographic profiles of readers from recent surveys: Marketing/sales director in food and beverage company, 15-19 years, age 35-44. Vice president, consumer products, 20-24 years, oversees staff of 71, age 45-54. Graphic designer in health care/medical, under 5 years, team leader of 8, age 35-44. Manager research and development, personal care cosmetics, 5-9 years, age 26-34. Engineering department manager of 10, folding carton, age 26-34. Project engineer for packaging machinery company, 10-14 years, age 35-44. Your message is seen by emerging graduates. More than 2,500 copies of each issue are distributed to undergraduate and advanced degree students within packaging-related and engineering programs at more than 60 leading universities and colleges. Your ad is strong evidence of your diversity policy. Many advertisers find this an important benefit &emdash; they gain a paper trail that supports both the corporate policies in place and staff morale. Internet Visibility | Top of the Page Leverage your ad to gain presence on the Internet. Traffic on our Web Site (www.packaginghorizonsmag.com) is growing by 58% monthly. As part of your advertising program, we can display your logo and link it to your web site, and you can be assured of excellent market exposure. Our ad packages (at right) for two-time advertisers incorporate both Internet advertising and electronic job postings. This is true value-added visibility. Response: Our resume envelope calls readers to action. Readers of the magazine can send in resumes and cover letters, which we direct to the advertisers indicated. Many advertisers incorporate these resumes into a databank, which enables them to move speedily and efficiently in finding high-quality packaging professionals. Tie-in advertising on our Web Site can bring additional response from visitors who are seeking mission-critical editorial information and targeted career opportunities at the one site able to provide them with both. Ad Programs and Rates | Top of the Page You place a full-page ad. We create an employer profile on the facing page FREE. That's two pages for the price of one. You or your agency creates the ad page, then you provide us with a corporate logo and editorial content, and we design the employer profile to enhance your advertising. The ad spread is very effective in gaining the attention of your prime recruitment prospects. Your ad is a very cost-effective step in recruiting a diverse workforce. By planning ahead and committing to a schedule of ads in a single year, you earn our frequency ad rates. These rates are discounted 10% if you have a corporate membership in Women in Packaging. Full-Year Coverage: 2 Issues in Print, plus Web Site Logo, Hot Link, Job Postings Full-page, 4-color Ad in each issue Full-page Employer Profile in each issue (facing page) Logo on our Web Site, with hot link to your Web Site for full year (VALUE: $1,500) 4 Web Site Job Postings (VALUE: $800) Package Rate: $10,800 gross, $9,143 net Package Rate with 10% discount for Corporate Members of Women in Packaging: $9,720 gross, $8,262 net NEW! Web Site Job Postings Half-Year Coverage: 1 Issue in Print, plus Web Site Logo, Hot Link, Job Postings Full-page, 4-color Ad in each issue Full-page Employer Profile in each issue (facing page) Logo on our Web Site, with hot link to your Web Site for six months (VALUE: $750) 2 Web Site Job Postings (VALUE: $400) Package Rate: $6,350 gross, $5,398 net Package Rate with 10% discount for Corporate Members of Women in Packaging: $5,715 gross, $4,858 net Note: Package Rates will be billed at first insertion 2001 Rates Color Ads (gross per insertion)* 4/c Ad and Employer Profile: 2x $4,945; 1x $5,150 Black &White Ads (no employer profile) (gross per insertion)* Full page: 2x $3,110; 1x $3,275 One-half page: 2x $2,040; 1x $2,155 One-quarter page: 2x $1,220; 1x $1,270 * Gross Rates include 15% Agency Commission Specifications | Top of the Page Mechanical Specifications Full Page: 7"x10" Bleed 8"x11" Trim 7 7/8"x10 3/4" Spread: 14"x10" Bleed 16"x11" Trim 15 3/4"x10 3/4" Keep live matter 3Ú8" inside trim. Fractionals: One-half page 7"x 4 3/4" One-quarter page 3 1/4"x 4 3/4" Right-reading, emulsion composite negative (.004 stable film requested). Any materials other than negatives, such as mechanicals or artwork, will incur additional production charges. 133 line screen for 4-color ads in 120 lines screens for 2-color or b/w. Other material will require production charges. Please supply match prints, cromalin, or progressive proofs w/GATF color bars. All proofs should be supplied on a publication grade base. Other material must comply with S.W.O.P. standards. Four-color ads supplied without a color proof will be charged the cost of producing one. Accurate layout is required for each ad submitted. Women in Packaging | Top of the Page Founded: 1993 Members: 800-plus worldwide Membership Profile Nearly half of Women in Packaging's members are in management, and the other half are professionals in engineering, marketing, design, purchasing, research and development, quality assurance, finance, customer service/sales, executive search, and consulting. Outlook By the year 2000, 63% of new entrants into the packaging work force will be women who'll need the unique resources of Women in Packaging through which they can develop the technical management and leadership skills necessary to survive and thrive. Criteria for Membership An individual must be employed full-time in a professional capacity within the packaging industry or a closely-related field, or be enrolled as a student with a packaging or engineering curriculum. Membership Categories Corporate, Mentor, Individual, and Student. Reasons for Joining To meet and work with leaders in the industry. To get the best professional development available. To gain personal visibility in the industry and enhance credibility. To be on top of and part of industry trends. To learn the leadership skills necessary to succeed. To be as valuable to their organizations as possible. Mission Provide a forum for networking and education for the personal and professional development of women. Promote and encourage the growth as well as the success of women within the packaging industry. Promote diversity across all levels. Educate the packaging industry about the contributions and potential of qualified women in packaging. Work to eliminate misconceptions, stereotypes, and discrimination against women in the profession. Serve as a resource on experts and statistics regarding the industry. Contacts | Top of the Page JoAnn R. Hines, Executive Editor Executive Director, Women in Packaging 4290 Bells Ferry Road, Suite 106-17 Kennesaw, GA, 30144-1300 Telephone: 770-924-3563; Fax: 770-928-2338 E-mail: PackWM@aol.com |Top of the Page Home Page | Article Archive | Editorial Highlights | Meet the Staff | Subscription Information